Frequently Asked Questions about Custom Website Design

The people looking for your goods or services are looking for you online before they go out to shop and before they make purchasing decisions. If your business is not Online, it does not exist to the more than 90% of people who use Social Media and Search Engine queries to find businesses online. At a minimum, every business needs a website, Google and Bing webmaster accounts, Google and Bing Business Listings, at least two Social Media Pages, and Google Analytics. An experienced professional web designer, like Johnny Watts, will create or claim all of the needed listings and pages and standardize your business information across all platforms as an integral part of the development process.

Responsive web design means creating websites which adapt to any device a website visitor uses to view a website. Responsive Websites are Mobile Friendly. These days, a Mobile Friendly website is a MUST have for any business to be found through internet searches. Since more than 80% of all searches for local businesses originate from mobile devices, Mobile Friendly design has become the standard. In fact, Search Engines like Google and Bing will refuse to index any page on a website that is not Mobile Friendly! Since Google and Bing account for nearly all internet searches, websites without responsive design are not likely to be found through search engines. As an experienced responsive web developer, Johnny Watts uses a "Mobile First" approach to web design that results in a website that displays equally well across all device types and sizes, and works as intended in all major web browsers.

Search Engine Optimization (SEO) refers to the practice of using various techniques to improve the visibility and ranking of your website on search engines. By optimizing your website both on and off-page, you can attract more organic traffic from search engines and get found by your potential customers. A key component of a successful SEO strategy is conducting a comprehensive keyword analysis to identify the most relevant and profitable keywords to target. This will help ensure that your website ranks high on search engine results pages (SERPs) for those keywords, increasing your visibility and driving more traffic to your site*. At KDG Web Solutions, we use proven effective SEO strategies to help businesses rank at the top of local searches and improve their online visibility and trust. Our professional web designers follow industry standard markup practices and conduct a competitor and keyword analysis to develop a comprehensive SEO strategy tailored to your business needs. And the best part is, this service is included in all of our projects at no extra charge!

Digital marketing means marketing a product or brand toward internet users across a wide range of devices including computers, smartphones, laptops and tablets. Digital marketing uses mediums such as Internet Search Engines (like Google and Bing),and Social Media (such as Facebook, Twitter and LinkedIn) to reach potential customers. Effective digital marketing strategies should include developing and distributing relevant engaging content across Social Media, Business Listing Sites, Email Marketing, and your Websites/Web applications to engage your current following and attract new customers.