Digital Marketing Self Help Articles

These Digital Marketing Self Help Articles give easy to understand and follow guides to Marketing Your Business Online.

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Other downloadable content includes: Protecting-Yourself-from-Remote-Access-Scams.pdf

 

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Digital illustration comparing a professional developer coding a website from scratch on one side, and a WordPress user assembling a site with drag-and-drop tools on the other, highlighting the contrast in skill and security.
Why You Should Think Twice Before Hiring a WordPress Web Designer
By: Johnny Watts
Date: Wed, 30 Apr 2025 10:36:50 EDT
Discover why hiring a WordPress web designer may cost you more in the long run. Learn about the security risks, lack of standards, and hidden expenses of relying on third-party plugins and themes. [ Read "Why You Should Think Twice Before Hiring a WordPress Web Designer" ]


30 New WordPress related vulnerabilities - April 28, 2025
30 New WordPress related vulnerabilities - April 28, 2025
By: Johnny Watts
Date: Mon, 28 Apr 2025 15:16:13 EDT
Detailed analysis of 30 WordPress-related security vulnerabilities disclosed by CISA, including remote code execution and privilege escalation. [ Read "30 New WordPress related vulnerabilities - April 28, 2025" ]


Every Software Developer should be aware of these best practices for error handling in coding. Abstract geometric design with vibrant colors, featuring interconnected shapes and patterns symbolizing innovation and technical precision in software development.
Error Handling Best Practices
By: Johnny Watts
Date: Sun, 15 Dec 2024 20:14:38 EST

Learn best practices for error handling in software development. This guide covers key strategies like specific error types, centralized error handling, logging, user-friendly messages, and more to enhance software reliability and security.

[ Read "Error Handling Best Practices" ]


CISA logo showing a dark blue circular ring with Cybersecurity and Infrastructure Security Agency text. Inside, an eagle with outstretched wings holds a shield featuring a keyhole symbol. Behind the eagle is a network pattern symbolizing digital security and infrastructure protection.
CISA Adds New Vulnerabilities to Known Exploited Vulnerabilities
By: Johnny Watts
Date: Wed, 13 Nov 2024 0:48:55 EST

The Cybersecurity and Infrastructure Security Agency CISA has added five new vulnerabilities to its Known Exploited Vulnerabilities list, including critical flaws in Atlassian Jira, Cisco ASA, Metabase, and Microsoft Windows. Learn more about CVE-2021-26086, CVE-2014-2120, CVE-2021-41277, CVE-2024-43451, and CVE-2024-49039.

[ Read "CISA Adds New Vulnerabilities to Known Exploited Vulnerabilities " ]


Illustration of a secure password with a combination of uppercase and lowercase letters, numbers, and special characters, representing the e
History and Evolution of Password Best Practices
By: Johnny Watts
Date: Tue, 12 Nov 2024 22:56:35 EST
Discover the evolution of password best practices, from simple combinations to strong, randomized passwords. Learn about the importance of unique, long passwords, 2FA/MFA security, and using password managers like Password Genie to protect your accounts. [ Read "History and Evolution of Password Best Practices" ]


Explore the world of refund and remote access scams in this comprehensive bulletin authored by 30-year cybersecurity veteran, Kaotickj. Lear
Protecting Yourself from Remote Access Scams
By: Johnny Watts
Date: Tue, 22 Aug 2023 18:49:21 EDT
Explore the world of refund and remote access scams in this comprehensive bulletin authored by 30-year cybersecurity veteran, Kaotickj. Learn about their history, tactics, prevention, and reporting strategies. Gain insights to protect yourself and others in the digital realm. [ Read "Protecting Yourself from Remote Access Scams" ]


Critical Security Vulnerability in XAMPP for Windows
Critical Security Vulnerability in XAMPP for Windows
By: Johnny Watts
Date: Thu, 17 Aug 2023 16:20:27 EDT
A critical security vulnerability has been identified in the default settings of the Apache service configuration within XAMPP on Windows systems. This flaw, discovered by Security Researcher Kaotickj, raises significant security concerns. [ Read "Critical Security Vulnerability in XAMPP for Windows" ]


This is a Completion Badge for Hack the box red panda machine.
Hack the Box Red Panda Walk-through
By: Johnny Watts
Date: Tue, 26 Jul 2022 16:40:43 EDT
Red Panda is classified as an easy difficulty machine on Hack the Box. I found it to be very relevant to current cyber threat trends, and it's exploitation gave an opportunity to practice core pentesting skills and techniques. [ Read "Hack the Box Red Panda Walk-through" ]


Keyword Analysis Simplified
Keyword Analysis Simplified
By: Johnny Watts
Date: Tue, 3 May 2022 10:04:58 EDT
Though the SEO industry would paint it otherwise, Search Engine Optimization is not a closely held secret that requires membership in a secret society of psychic warriors to learn. [ Read "Keyword Analysis Simplified" ]


KDG Web Solutions Self Help Guide:  How to Optimize Your Website For Search Engine Indexing
How to Optimize Your Website For Search Engine Indexing
By: Johnny Watts
Date: Fri, 29 Jan 2021 21:22:32 EST
SEO is not as hard as the SEO guys want you to believe and does not require any addons, subscriptions, or extensions to be added to your website, purchase of advertising, or use of an SEO expert or specialist. [ Read "How to Optimize Your Website For Search Engine Indexing" ]


Why You Shouldn't Hire That WordPress
Why You Shouldn't Hire That WordPress Web Designer
By: Johnny Watts
Date: Fri, 18 Dec 2020 19:40:12 EST
Think about it this way - Would you trust your money to a bank with no vault, no security, no windows or doors? [ Read "Why You Shouldn't Hire That WordPress Web Designer" ]


With the online world being dominated by images, what do you need to know as a business owner when it comes to copyright laws?
Copyright Online and Fair Use in Social Media
By: Johnny Watts
Date: Mon, 14 Dec 2020 20:45:40 EST
Using memes for social advertising is the surest way to cause problems with copyright when it comes to sharing memes. Posting a meme is relatively harmless, but using it in advertising is a whole different story. [ Read "Copyright Online and Fair Use in Social Media" ]


55 Stellar Statistics for Websites
55 Stellar Statistics for Websites
By: Johnny Watts
Date: Sat, 25 Jul 2020 17:16:53 EST
Accurate signs and listings in the appropriate directories will get a business found, but it's the business's website that's going to keep consumers interested. [ Read "55 Stellar Statistics for Websites" ]


What Social Media Monitoring Can Teach You About Your Business
What Social Media Monitoring Can Teach You About Your Business
By: Johnny Watts
Date: Tue, 21 Jul 2020 21:22:05 EST
Most businesses are aware that they should monitor social media for mentions related to their brand, products, services, competitors and industry. You might actually be doing so already. [ Read "What Social Media Monitoring Can Teach You About Your Business" ]


Why Your Business Should Want More Reviews on Review Sites
Why Your Business Should Want More Reviews on Review Sites
By: Johnny Watts
Date: Tue, 21 Jul 2020 1:32:57 EST
Businesses are told to get more reviews on review websites to keep attracting new customers. With so many review websites out there, where does a business even begin? [ Read "Why Your Business Should Want More Reviews on Review Sites" ]


5 Steps To Becoming an Instagram Sensation
5 Steps To Becoming an Instagram Sensation
By: Johnny Watts
Date: Mon, 20 Jul 2020 20:30:18 EST
Businesses are taking advantage of Instagram by using it as a resource to gain popularity and increase their customer base. In fact, top brands like Nike and National Geographic have over 60 million Instagram followers! [ Read "5 Steps To Becoming an Instagram Sensation" ]


The Dos and Don'ts of Customer Service
The Dos and Don'ts of Customer Service
By: Johnny Watts
Date: Mon, 20 Jul 2020 18:51:11 EST
Everyone can recall a time when they've received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we've all experienced it. [ Read "The Dos and Don'ts of Customer Service" ]


An Introduction to Digital Advertising Metrics
An Introduction to Digital Advertising Metrics
By: Johnny Watts
Date: Mon, 20 Jul 2020 18:51:11 EST
Choosing the right digital advertising metrics to track and measure is crucial to your campaign's success. If you aren't tracking advertising efforts correctly, you'll never know what's working and what channels to focus your advertising dollars on. [ Read "An Introduction to Digital Advertising Metrics" ]


Critical Data For Online Business Listings
Critical Data For Online Business Listings
By: Johnny Watts
Date: Sun, 19 Jul 2020 20:49:06 EST
If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. [ Read "Critical Data For Online Business Listings" ]


Improving Your Local Search Ranking With Data Aggregators
Improving Your Local Search Ranking With Data Aggregators
By: Johnny Watts
Date: Fri, 17 Jul 2020 15:20:45 EST
Data aggregators run the world. The world of local search, any way. Data aggregators supply information to major search engines like Google [ Read "Improving Your Local Search Ranking With Data Aggregators" ]


5 Reasons You Need Instagram for Your Business
5 Reasons You Need Instagram for Your Business
By: Johnny Watts
Date: Fri, 17 Jul 2020 15:10:45 EST
Instagram has entered the territory of must rather than nice to have when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account. [ Read "5 Reasons You Need Instagram for Your Business" ]


How to Engage Your Audience Through Social Media
How to Engage Your Audience Through Social Media
By: Johnny Watts
Date: Tues, 14 Jul 2020 15:10:45 EST
Is your social media falling flat? Don't sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. [ Read "How to Engage Your Audience Through Social Media" ]


Understanding and Optimizing Your Website Speed
Understanding and Optimizing Your Website Speed
By: Johnny Watts
Date: Mon, 13 Jul 2020 15:10:45 EST
Page speed is the amount of time it takes for the content on a website's page to fully load. In a world where people have come to expect instantaneous results, faster is better. [ Read "Understanding and Optimizing Your Website Speed" ]


How to Perform a Local SEO Audit for Your Business in 12 Steps
How to Perform a Local SEO Audit for Your Business in 12 Steps
By: Johnny Watts
Date: Sat, 11 Jul 2020 15:10:45 EST
You know the drill - you want pizza so you get on your phone and do a search. Google presents its top 3 local options in the "Snack Pack" and 10 other organic results. You pick one make a call or pop in the pizza joint. [ Read "How to Perform a Local SEO Audit for Your Business in 12 Steps" ]


KDG Web Solutions: Why Your Website Needs an SSL Certificate
Why Your Website Needs an SSL Certificate
By: Johnny Watts
Date: Fri, 10 Jul 2020 15:10:45 EST
SSL stands for Secure Sockets Layer and is a secure protocol developed for sending sensitive information over the internet. If a website you are on has an SSL certificate, it means that the site is secure and encrypted. [ Read "Why Your Website Needs an SSL Certificate" ]


The Basics of Online Advertising
The Basics of Online Advertising
By: Johnny Watts
Date: Thurs, 09 Jul 2020 15:10:45 EST
Digital advertising increases awareness - its that simple. Digital advertising consists of a range of services, all of which work to promote a business online. [ Read "The Basics of Online Advertising" ]


This image from KDG Web Solutions shows a portrayal of a consumer using a mobile device to search for  accurate listings
What are Business Listings and Why do They Matter?
By: Johnny Watts
Date: Tues, 07 Jul 2020 15:10:45 EST
Business Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. [ Read "What are Business Listings and Why do They Matter?" ]


This image shows Digital Marketers Responding to Positive Reviews for their client.
How to Respond to Positive Reviews
By: Johnny Watts
Date: Mon, 06 Jul 2020 15:10:45 EST
While negative reviews often get this most attention, positive reviews are as or more important! Its important to respond to positive reviews to thank customers for taking the time to review your business and to encourage others to do the same. [ Read "How to Respond to Positive Reviews" ]


This business owner needs a Digital Marketing Agency like KDG Web Solutions in Athens Tennessee
How to Respond to Negative Reviews
By: Johnny Watts
Date: Sun, 05 Jul 2020 15:10:45 EST
How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! [ Read "How to Respond to Negative Reviews" ]


This picture shows accurate business listings provided by KDG Web Solutions in Athens Tennessee
6 Reasons Your Local Business Listings Need to Be Accurate
By: Johnny Watts
Date: Thurs, 02 Jul 2020 15:20:45 EST
All local business listings for your business must be accurate! Incomplete or inaccurate information can be the deciding factor in a potential customer's decision between you and your competitor! [ Read "6 Reasons Your Local Business Listings Need to Be Accurate" ]


5 Reasons SEO is Essential for Website Success
5 Reasons SEO is Essential for Website Success
By: Johnny Watts
Date: Wed, 01 Jul 2020 15:10:45 EST
SEO, or Search Engine Optimization, is a term you've most likely heard before. As digital marketing continues to rise, so does the contest for web visibility. [ Read "5 Reasons SEO is Essential for Website Success" ]


Thanks for Reading. You may also like some of these popular articles:


Critical Security Vulnerability in XAMPP for Windows
A critical security vulnerability has been identified in the default settings of the Apache service configuration within XAMPP on Windows systems. This flaw, discovered by Security Researcher Kaotickj, raises significant security concerns. [ Read ]


Proof of Concept for Learning Management System Exploits
While testing and confirming the above known exploits, Security Researcher, Johnny Watts, has found an additional arbitrary file upload flaw in the "classroom materials" upload function. The researcher was able to successfully upload a php command shell which he used to gain administrative access to the target system. [ Read ]


Frequently Asked Questions About Web Design
I’ve compiled this list of questions that I frequently get from clients and visitors to provide you with a better understanding of what Web Designers do, and how your Business can benefit from hiring a professional Web Designer. [ Read ]


6 Reasons Your Local Business Listings Need to Be Accurate
All local business listings for your business must be accurate! Incomplete or inaccurate information can be the deciding factor in a potential customer's decision between you and your competitor! [ Read ]


How to Respond to Negative Reviews
How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation! [ Read ]


Critical Data For Online Business Listings
If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. [ Read ]


How to Respond to Positive Reviews
While negative reviews often get this most attention, positive reviews are as or more important! Its important to respond to positive reviews to thank customers for taking the time to review your business and to encourage others to do the same. [ Read ]


The Basics of Online Advertising
Digital advertising increases awareness - its that simple. Digital advertising consists of a range of services, all of which work to promote a business online. [ Read ]


How to Engage Your Audience Through Social Media
Is your social media falling flat? Don't sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Google+, Twitter, Pinterest, and Instagram strategies are outlined in detail below. [ Read ]


Understanding and Optimizing Your Website Speed
Page speed is the amount of time it takes for the content on a website's page to fully load. In a world where people have come to expect instantaneous results, faster is better. [ Read ]


 

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